During the semester, you will have to develop a marketing/branding package for your business. This will require designing a catchy logo and slogan, having social media presence (instagram, facebook, etc.), creating a website and a promo video.
There are many online platforms where you can create quickly and free a website. I recommend checking out these two: (1) designmodo and (2) strinkingly.
Your promo video should be 2-3 mins long and should creatively explain what is your product and how it benefits potential consumers by using some of the strategies discussed in class. The goal will be to create an emotionally appealing brand.
Here is an example of a branding package created by students in a previous class (video is on slide 2) [download PPTs].